LinkedIn® More Tips for Building Your Profile

LinkedIn More Tips for Building Your ProfileLinkedIn More Tips for Building Your ProfileLinkedIn More Tips for Building Your ProfileIn our February 4, 2014 blog (http//localhost/2014/02/are-you-linkedin-or-lockedout/), we reviewed strategies to construct an effective LinkedIn Profile, including how to optimize your Professional Headline, Professional Summary, and Skills/Expertise. This month, we offer additional guidance to help you improve your profile and increase the likelihood that prospective employers will find YOU online.At The Resume Place, we emphasize the importance of keywords in building successful FEDERAL RESUMES. Not surprising, constructing an effective LinkedIn Profile requires a similar attention to keywords. We also emphasize the important of formal networks in addition to person-to-person networking, social media sites (such as LinkedIn, Facebook, and Twitter) provide another opportunity to connect with other professionals and boost your career online. Recruiting and hiring has changed dramatically over the years. We know that recruiters comb social media sites to learn who is looking for jobs. Take the steps to optimize your profile so that potential employers can find you when they are seeking qualified candidates. Consider these additional tips in conjunction with those in our previous blog.COMPLETE YOUR PROFILEComplete profiles show up higher in search results than incomplete ones. LinkedIn reports that those with complete profiles are 40 times more likely to receive LinkedIn opportunities What do you need to be considered 100% profile complete?Your profile pictureYour industry and locationYour current position and description2 past positionsYour education informationAt least 3 skillsAt least 50 connectionsCONNECTIONSLinkedIn members who accept your invitations to connect are known as 1st degree connections. These folks have access to your primary email address listed on your account, so choose them carefully. The best advise is to only connect to those you know and trust. Keep in mind that a complete profile requires at least 50 connections.RECOMMENDATIONSAsk for recommendations from at least 3 people. Although not required to complete your profile, they are important and we suggest you use them. You wont be able to do this right away, since only people you are linked to can provide recommendations. Consider seeking them from people at all levels peers, co-workers, supervisors, instructors this will give an employer a good idea of how well you work with people in all levels of an organization.TIP Once you have recommendations, consider updating your SUMMARY to refer to those testimonials. For example, if prior supervisors provided you with LinkedIn recommendations that address your excellent skills and match your current professional goals, you might update your summary to state Acknowledged by management for my program management expertise, implementation of IT solutions, and strategic focus.ENHANCE YOUR PROFI LEYou can edit your profile by adding certain additional sections. Consider adding relevant professional certifications, organizations, projects, publications, honors and awards, volunteering and causes, languages, etc. These are a great way to enhance and showcase your professional achievements.EXAMPLE You might have a significant professional CERTIFICATION or LICENSE e.g., Project Management Professional (PMP) Certification conferred by the Project Management Institute mandatory state bar membership or certified legal specialty or a social work or nursing license. You can add these or other certifications by clicking on Edit Profile. A right-hand bar will appear entitled Recommended for you. Youll see a list of potential enhancements, including certifications just click on the one(s) that interest you and add the information.GROUPSConsider affiliating with groups such as your college, industry-specific, or trade organizations related to your field they may also have substantiv e discussions of topics of interest to you. You can search groups by keyword, interests, or group name. The Groups manager may review your request to join in order to make sure you meet membership criteria prior to approval. You can join up to 50 groups.SECTION ORDERIt is possible to recorder the profile sections via drag-and-drop. This gives you another opportunity to highlight the knowledge, skills, and abilities (KSAs) that make you unique.TIP You might consider this if you are a student with little if any relevant experience by listing your education section prior to your experience section. When you add your EDUCATION information, especially if you are a current or recent student, consider adding information about accomplishments (e.g., thesis, papers for which you received accolades, high GPA, relevant coursework, honors and awards).PRIVACY SETTINGSIf you are quietly looking for new job opportunities, and dont want your current employer to know, you can turn off your activity broadcasts in your privacy control lettings. When activity broadcasts are on, your Connections are notified when you change your profile, follow a company, etc.PROMOTING YOUR PROFILENow that youve created your profile, how to you promote your public profile (the streamlined version of your profile)? In our earlier LinkedIn blog, we showed you one way you can do so create a personal URL. There are 2 additional ways to make your public profile visible to people who arent signed into LinkedIn. Instructions for creating these options are available via the LinkedIn Help Center.Add a LinkedIn View My Profile button (called a badge) to your online resume, blog, or website.Create an email signaturethat contains your public profile URL. It displays your contact information and a link to your profile that you can integrate into email programs that support HTML email signatures.Remember, the goal is for the right entities to find you and recognize the great skill set that you will bring to th eir organizations.Ellen Lazarus is a Resume Place Certified Federal Job Search Trainer, Federal Resume Writer, and Career Coach. As a former Legislative Branch senior executive and bar association leader, Ellen has a keen understanding of the networking process. She often assists clients in utilizing social media sites to further their careers. If you need help creating or updating your LinkedIn profile, contact us for an absolutely free estimate. The Resume Place may offer special rates when you combine LinkedIn profile writing with the purchase of other services. Email *Sign up to be notified by email when our newsletters are posted